Sunsweet has a well-deserved reputation for quality, one recognised and trusted by consumers world-wide. A grower owned marketing co-operative, they have been the world's leading brand of prune and prune juice products for more than half a century.

Sunsweet now processes and markets the dried fruit production of some 650 grower members with orchard holdings principally in California's Sacramento and San Joaquin valleys. Sunsweet growers produce one third of the world's prunes.

Humdinger is a like-minded partner to Sunsweet operating as a distributor within the UK grocery market and also as a packer and processor of Sunsweet products for their extensive European distributor network.